George Moore
President & Chief Executive Officer & Director
Mr. Moore was the founder and senior partner of Uni-Ray Inc., a consulting company specializing in concept and business development. His client list included many well-known international companies such as IBM, Xerox, Nortel, Decorating Den Systems and Travelodge. From 1994 to 1996, he served as Director of Franchise Development for Decorating Den Systems Inc. From 1996 to 1999, Mr. Moore was Manager of Business Development, Western Canada, for Travelodge Canada. From 1999 to the present he has served as President and CEO of Baxx.

Lorne H. A. Broten, C.M.A. CMC
Secretary, Treasurer, CFO and Director
Mr. Broten has practiced as a self employed Management Consultant since 1967. Over the past five years he has been involved with a number of start-up companies, including Baxx Systems Inc and a privately owned technology company. In addition he has had a number of consulting jobs for private companies. Mr. Broten is a Certified Management Accountant and a Certified Management Consultant.

Jim Lambright
Director
Jim Lambright is best known for his long association with the University of Washington football program. Jim was the Head Coach of the Husky football team. He won one Pac-10 title and led his teams to four post-season bowl games. After his coaching career he joined Lou Tice and The Pacific Institute as a Vice President and Keynote speaker, encouraging and challenging people to build strong work teams through communication, dedication, commitment, and trust. Building a team on the field requires the same elements as building a team on the production floor, in an office, or in the boardroom.

Les Geirholm
Director
Mr. Geirholm spent most of his career in the newspaper industry. From 1985 to 1991 he was General Advertising Manager for the Vancouver Sun and The Province where he had total responsibility for a department with $40 Million in annual sales. During his tenure with the Southam Group from 1976 to 1991 he also held various other management positions. After leaving Southam he purchased three Academy of Learning College Franchises and became their most successful franchisee in Canada. In 2001 he sold the business and is now semi retired. He continues to work in various endeavors including some residential construction .